As a user-experience focused product designer, I place the users at the heart of my design process, I ensure that my designs are intuitive, accessible, and inclusive.

Goals & Motivations

My aspirations are to create exceptional design solutions to enhance user experiences and driving customer satisfaction. By applying my expertise in user research, interaction design, and usability testing, I aim to contribute to the development of innovative products that align with user needs, business goals, and industry trends.

My Projects

Roomeasy is focused on developing an innovative interior design mobile app that simplifies the sourcing process, provides powerful design tools, and offers a comprehensive one-stop-shop experience. The app aims to address the frustrations expressed by designers and homeowners regarding the inefficiencies in finding furniture products and inspiration sources, resulting in lengthy design processes.

The app will feature a curated product catalog from various retailers and also serve as a rich source of design inspiration, offering a wide range of styles, trends, and ideas. The app will provide personalized recommendations based on users' style preferences, creating a tailored experience.

By addressing the frustrations expressed by designers and homeowners, we seek to revolutionize the way users approach interior design, making it more accessible, inspiring, and enjoyable for everyone involved.

Roomeasy Design Mobile App

The objective of this project is to redesign an e-commerce platform for selling bikes, with a focus on improving the user experience to eventually increasing conversion rates. The current platform has been facing challenges where users struggle to determine which bike is best based on relative features, leading to high rates of cart abandonment and low purchase completion. By creating a user-centric e-commerce platform, we will contribute to the growth and success of the biking community and promote a healthier and more active lifestyle.

Pinnacle Bikes
E-commerce

The Investor Match AI UX redesign project aims to revolutionize the connection and collaboration between startup company founders and angel investors. Our goal is to create a user-friendly and intuitive platform that streamlines the matching process and enhances the overall user experience. Through extensive user research and analysis, we will identify pain points and areas for improvement, leading to a redesigned platform that prioritizes efficiency, clear communication, and robust security measures.

Cross-collaborated with other designers and stakeholder to conduct thorough usability testing to gather valuable feedback and insights, ensuring that the redesigned platform meets the highest standards of usability and accessibility.

Investor Match AI
Saas Product

A Google Venture design sprint project is to develop an app that assists parents in discovering and accessing high-quality books and stories for their young children. It will provide a curated selection of engaging and educational content, fostering a love for reading and learning from an early age.

The design sprint will emphasize on creating a journey base on the formula of:

"Function + Experience + Personalization".

The resulting solution will address these challenges by simplifying the process of finding and sharing captivating stories, enabling parents to create meaningful reading experiences for their children.

TinyTale Storybook
App

My Design Framework

Quote

Design

Process

1. Understand

2. Research

3. Analyze

4. Design

5. Validate

Planning and deciding methodologies to be used.

Gathering and analyzing data to gain a deeper understanding of the target users, their needs, behaviors, and preferences

Understand